How to Market Your Business on Instagram? (5 Instagram Marketing Tips)

Almost every business has a social presence in Dubai, especially that Instagram account!

The reasons are endless, Instagram is popular amongst families, individuals and professionals within the UAE. So, there’s a high chance that you’ll find your potential customers through this social app. And for that, you must know the proven Instagram marketing strategies for growing your business online.

From reels to content that converts, you must know what Instagram marketing strategy works for businesses. Since you’re operating in Dubai, the marketing challenges just go a notch up to make your business visible to the right audience.

Here, we’ve outlined best social media marketing tips for businesses who choose Instagram to promote their services.

Why You Need to Promote on Instagram in Dubai?

The reasons are many as to why businesses in Dubai should market on Instagram. The business community in Dubai has gone digital with every next business having a website and a social media page. And buyers in Dubai form an opinion about the business after checking their social media presence. Plus, there are more reasons why you need to be on Instagram to promote your business such as:

Instagram can be a smart approach to connect with your multicultural buying community.

You can easily connect with visual-driven buying groups with the use of HD photos/videos in your Instagram content.

Instagram's algo is designed to boost businesses with consistent posting plan that can reduce your marketing budget.

Instagram Marketing Tips for Businesses in Dubai

Instagram offers you to display the best side of your business for connecting with your target audience. And if you play your cards right, this social media platform can prove a game-changer for your Dubai-based business. And we've combined all the key Instagram marketing tips to help you achieve this goal.

Come, let us walk you through each Instagram marketing strategy to connect with your customers, below!

Tip # 1: Invest in Brand Identity

One of the most important Instagram marketing tips is associated with your brand identity!

Imagine, you’re in tourism business and operate from Dubai. And you have a tough competition with various other tourism agencies offering almost similar packages. Now what are the chances that your business gets noticed on Instagram?

It’s achieved by having the right brand identity – logo, colour palette, brand voice, and some other details. With a differentiable brand identity, you can position yourself as a unique business on Instagram (and other platforms).

Tip # 2: Offer Value-Driven Content

There are various businesses on Instagram offering similar services. What different can you do to get noticed and create brand loyalists for your business?

You need to start with publishing valuable content on your Instagram profile. Now there are various ways to make your content valuable:

• Explain them about your services in detail.

• Show them how does your team does it with live demo.

• Share the BTS of your routine life to connect with your customers, too.

Tip # 3: Understand Reel Algorithm

Everyone on Instagram just loves reels and businesses (like yours) should use this in their advantage.

A reel can instantly make you famous for a day, a week, or maybe forever!

But for that, you must understand how reels work. From format to lengths, trends and hooks, there are different aspects of a viral Instagram reel that you must understand. For example, follow these best practices while making a viral reel:

• Grab viewer’s attention with a relevant hook in your reels.

• Keep the reels shorter (between 9 to 25 seconds).

• Add trending music to boost your reel’s views on Instagram.

• Customize viral reel's concept to your business niche.

Tip # 4: Plan Storytelling Series

We all love hearing interesting stories and your business have plenty to be shared on Instagram!

To connect with your audience, you can use storytelling in your Instagram posts. And document your journey from the start till this moment while you’re reading this blog. And that’s the only way to remain human while beating your competitors with relatable stories. Incorporating storytelling in your Instagram posting requires:

• Make mini reel series of your professional journey.

• Tell the world what your customers think about your business.

• Add weekly themed formats for your business.

• Play with captions to inform the reader about your posts.  

Tip # 5: Use Customise CTAs

Call-To-Actions are important to achieve your lead generation goals!

Imagine you strike the right chords, grab their attention, engage them but nothing beyond this point. You’re leaving your visitors with an unfinished ending as where to go next.

Clearly state the next step i.e. calling you for appointments, visiting the website, or DM you on Instagram.

So, one important Instagram marketing strategy is to use personalised CTA in every post.

Final Words

Businesses in Dubai who use Instagram have seen a major boost in business growth. And for achieving this milestone, you must adopt these proven Instagram marketing tips.

If you’re seeking social media marketing services, our experts will be happy to assist you. Dial +971 4 238 7608 or just send us an email at dxb@logixcontact.com to schedule a demo. Or you may also visit our Dubai office for having a detailed discussion of your project.