How to Increase Store Sales? (7 Mobile Marketing Strategies)

Brands are turning to mobile marketing for generating more leads and driving sales!

You need to adopt proven mobile marketing strategies, too, for boosting your ecommerce store profits. A report published by Pew Research Center reveals 15% US citizens rely solely on their smartphone to perform all buying activities.

This new pattern is hinting at marketers to change how they reach out to customers!

And as per marketing’s major rule books, businesses should market where consumers spend their time. So, grab your pen and papers (or simply open a notebook) and note down these essential sales growth tips.  

What is Mobile Marketing? (Why It’s Important)

Mobile marketing allows businesses for reaching their customers, engaging them on the go, and convert them into buyers. Almost everyone has a smartphone these days which makes reaching out to your customers easier than before.

And businesses have optimized their sales channels for those small screens using responsive business websites, mobile apps, and push notifications. This way, you can reach out to potential customers faster via their phones. And generate revenue right from their small devices they carry everywhere.

Brands turn to mobile marketing strategies for reasons including:

Rank higher and achieve more brand visibility with mobile marketing plans.

Tap into bigger consumer market as mobile users as over 70% of global traffic comes from mobile.

Offer convenience to your end consumer and convert them with ease via mobile marketing.

Brands with mobile-first website have a higher click-through-rate (CTR) in comparison to desktop users.

Improve lead quality with geofencing ads and enjoy real-time conversion from consumers with buying intent searching for your services.

7 Best Mobile Marketing Strategies

Users switched to small screens years ago with the arrival of smartphone. Today, brands are making use of various mobile marketing strategies to get closer than ever.

What are these mobile marketing strategies that can boost your ecommerce sales? How are brands using these marketing tactics to grab viewer’s attention and generate massive traffic? And most importantly, how you can implement these marketing strategies for mobile users?

Let’s break down each mobile marketing strategy for small screens and generate more leads:

Strategy # 1: Push Notification Campaigns

The first mobile marketing strategy, to boost your ecommerce marketing efforts, is to make use of the push notification campaigns. Yes, those tiny notification in-app popups can prove a great choice to increase your ecommerce sales. With push notification campaigns, you can achieve various objectives including:

Send out offer notifications

Announce an on-going sale event

Update customers about new stock arrivals

Remind them of items they added to cart

Sephora, the beauty brand, makes use of push notifications to boost their sales and remind users to open the app. Not only they keep the users hooked to new products but successfully create a seamless shopping experience for them, too.

Strategy # 2: Mobile-Ready Website

You’ll get only 3 seconds to make a visitor stay!

Take a look and check if your website is ready to retain that visitor? One of the successful mobile marketing strategies include mobile-responsive websites to offer an optimal browsing experience. Not only will it help you in improving customer experience but also gain better rankings. As per Google, mobile friendly websites rank better in comparison to websites not optimized for handheld devices. Make these adjustments to optimize your website for mobiles:

Improve page load time of your website’s mobile version

Design website screen size as per different mobile interfaces

Keep an easy-to-understand mobile interface of your website

Strategy # 3: Location-Based Ads

Have you noticed how you get a notification to buy coffee when passing through Starbucks?

Starbucks has been using geofencing ad strategy from years to increase their foot traffic and could be used as a use case here. This famous brand is a good example if you want to understand more about location-based ads.

Location-based mobile ads (or simply geofencing) is one smart mobile marketing strategies that brands use. You setup an ad campaign, mark the radius and whenever someone is in the range, they’ll be shown your ads. It’s that simple but very effective to drive footfall traffic to your business.

The right mobile strategy doesn't just reach customers—it brings them into your store.

Strategy # 4: In-App Offers

Next, you can adopt in-app offers strategy to boost your ecommerce sales via mobile marketing!

With in-app personalized offers, you can improve your open rates 4x more than usual, says Localytics report. You must be creative enough in selecting the right wording for each offer you send through notifications.

Look at H&M and how they utilize their mobile app to announce promotions, discounts, special offers and more. The brand has cracked the code to serve its customers on the go with in-app offers. They study what individual user searches, adds to wish-list and buys often through their mobile app. And then use this data to create personalized offers for boosting their revenue through mobile marketing.

Strategy # 5: Enable Mobile Payments

Another essential mobile marketing strategy is when you start offering mobile payments. Most businesses with a mobile app fail to include in-app purchases and customer has to access her banking app.

Imagine you like a product but you’ve to close the app, make payment via banking app, and then resume your surfing.

You’d instantly leave the brand without making a purchase!

Look at McDonald’s and how they never let you pay via cash (unless you want to) when ordering something from the app. That’s the strategy that you need to include in your mobile marketing plan for small screens/smartphone users.

Strategy # 6: Use QR Codes

Suppose everyone is on a treasure hunt with the torch in their hands – the smartphones. Now, you must give them easiest clue to locate the treasure i.e. your products. QR codes work in somewhat similar ways when you want to include them in your mobile marketing strategies.

Nike is one perfect example to explain how you can make most out of QR codes!

This sports brands very carefully place QR codes for consumers to find, scan and unlock product information/discounts. And with this creative approach, they announce new arrivals, exclusive discounts, and special promotions, too.

To improve your ecommerce sales, you can include QR codes into your marketing plan, too.

Strategy # 7: Video-Based Content

Since you’re planning to adopt mobile marketing strategies, you’ll have to start thinking vertically!

What we mean by thinking vertically is you must create video content for keeping your customers updated about you. From BTS to product demos, and tutorials, there are various ways that you can use for educating your potential customers.

Look at ASOS if you want to understand the right video content strategy application. They make 15-20 seconds videos with on-point hook for gaining attention.

Video content can fast-track your growth since everyone is consuming some form of video several times a day.

Mobile Marketing for Ecommerce

For an online store, mobile marketing is where most of the buying journey now happens. Shoppers discover products on social media, compare prices on their phones and expect to check out in a few taps. That makes the mobile experience itself your most important marketing channel.

Focus on these tactics first:

• Fast, mobile-first product pages. Compress images, keep key details above the fold and make the add-to-cart button easy to reach with a thumb.

• One-tap payments. Apple Pay, Google Pay and saved cards remove the biggest reason shoppers abandon a mobile checkout.

• Abandoned-cart reminders. Push notifications, SMS or WhatsApp messages sent within a few hours recover a meaningful share of lost orders.

• Shoppable social posts. Instagram and TikTok product tags let people buy without leaving the app they are already using.

• Personalised offers. Use browsing and purchase history to send relevant recommendations instead of blanket discounts.

If your store converts well on desktop but poorly on phones, the problem is usually the mobile checkout. A focused ecommerce development review often uncovers quick fixes.

Mobile Marketing for Retail

Physical retailers can use mobile marketing to bring people into the store, not just to sell online. In a market like the UAE, where almost everyone carries a smartphone, the phone connects your shop window to your customers' day.

Strategies that work well for retail stores:

• Location-based ads. Target people within a few kilometres of your store, or near a mall you trade in, with timely offers.

• Google Business Profile. Keep opening hours, photos and offers up to date so you appear in "near me" searches on mobile.

• QR codes in store. Link shelf labels and receipts to product videos, reviews or loyalty sign-ups.

• Mobile loyalty programmes. A simple app or digital loyalty card encourages repeat visits and gives you data on what customers buy.

• Click-and-collect. Let customers order on their phone and pick up in store, which often leads to extra purchases at collection.

Measure in-store impact with promo codes, QR scans and loyalty sign-ups, so you can see which mobile campaigns actually drive footfall.

Key Takeaways

And with this, you’re all set to increase your online store revenue using one (or all) mobile marketing strategies.

Let’s revise each mobile marketing strategy that we’ve discussed above before you leave:

Add push notifications to your marketing mix for guiding visitors landing on your website.

Optimize your digital shop (the website) for small screens and achieve better rankings in SERPs.

Run geofencing ads for increasing your outlet's foot traffic when someone is near you.

Understand how users interact with your products and design in-app offers for increasing revenue.

Be creative and make use of QR codes for announcing new promotions, special discounts and sale events.

Attract and engage users with videos to increase your brands’ reach.

And if you need further assistance with mobile marketing, our digital wizards are here to help you.